5 Surprising Changes Volkswagen Lee’s Summit has Made 2020
With Covid-19 still present and spreading in the greater Kansas City area, businesses are needing to adapt to an ever-changing environment. The people of Kansas City have pulled together to support, protect, and help each other through this challenging time. Over the past six months, Volkswagen Lee’s Summit has adapted its business practices to support social distancing, stay-at-home directives, heightened cleaning recommendations, and national and local government guidelines so customers can feel comfortable buying or leasing a car they need.
With interest rates at an all-time low, and many helpful programs for customers, more customers are purchasing their vehicles from Volkswagen Lee’s Summit than ever before!* Here are 5 ways Volkswagen Lee’s Summit has successfully adapted to meet customer needs in an ever-changing year like 2020.
Offering Payment Relief to Customers in Need
One of the most helpful ways Volkswagen Lee’s Summit has helped customers throughout the Coronavirus pandemic has been offering trade-in opportunities and zero payments. “Many of our customers have felt really uncertain about their job security, financial situation, and the economy over the last five months,” says Jeff Davis, General Manager at Volkswagen Lee’s Summit. “So we have been able to help a lot of people trade out of their current vehicle — with our MSRP Vehicle Exchange program — and helping them upgrade to a newer car with no payments right away.”
Volkswagen Lee’s Summit is currently offering as low as 0% APR for up to 6 years for qualified buyers on remaining 2020 Volkswagen models, or customers can choose to have ZERO payments for 4 months.
Keeping the Message Positive and Encouraging
Despite the fear an anxiety of the coronavirus pandemic, Volkswagen Lee’s Summit did not cut off all advertising. “We have a lot of people who rely on us,” said Davis. “Not just our employees and partners, but our digital and broadcast media partners as well. If we had turned off our advertising, it would have hurt our employees, partners, the economy, and our customers.”
“We love this business,” says Matt Ottosen, General Sales Manager at Volkswagen Lee’s Summit. “No matter what the rest of 2020 brings, we have the confidence and flexibility to adapt and change to meet our customers needs. We don’t want to just be a one-time dealer, we want to be their dealership for life.
Making Virtual Car Buying a Reality
Another reason for Volkswagen Lee’s Summit’s success in 2020 – despite the Coronavirus pandemic, stay-at-home recommendations, social distancing, and other huge industry changes – is their willingness to adapt and change with the times.
“We offer online trade offers, virtual walk-arounds, penny-perfect online payment quotes, and online secure financing approval on our website,” says Matt Ottosen. “Our goal is to help limit the amount of time a customer has to spend at our dealership.”
Volkswagen Lee’s Summit makes it easy for customers to get the vehicle they need safely and efficiently.
Prioritizing Humility, Kindness, and Community
Volkswagen Lee’s Summit implemented rigorous sanitization practices in early March and started mandating the use of face masks by its employees in May and of its customers in June.
“We’re grateful to have the support of our local government in requiring indoor mask wearing because it keeps our customers and our staff safe,” says Jeff Davis. “I required our team to wear it back in May for three reasons: “First, Humility. We wear masks because we don’t know if we have COVID-19 as its clear that asymptomatic people can be contagious. Second, Kindness. I don’t know the underlying health problems of the person next to me or of their children or parents. So I wear a mask out of kindness to them. Third, Community: we wear masks because we want our community to thrive, want business to stay open, and want our community to stay healthy.”
Relentless Dedication and Team Focus
“We have a formula for success that started as a motivating advertising slogan but quickly turned into our path to success,” says Jeff Davis. “‘Ready, Set, Go!’ to me means that we build a culture of positivity, hard-work, and focus. We expect our service and parts departments, as well as our sales, finance, and accounting departments to be optimistic, driven, and dialed-in every single day.”
“The passion of our team is definitely one of the top reasons for our success,” says Davis. “We have been so fortunate to have such hard-working, dedicated, loyal employees who all contribute to our culture of success and optimism.”
Customers can shop at VWLee’s Summit.com. The dealership has new 2020 and 2021 Volkswagen models as well as used cars in all makes and models and for all budgets and credit situations. You can narrow your search based on the make, model and price point you want to see. If you find a vehicle you want, you can chat, text or call to learn more about the car and schedule a test drive. Volkswagen Lee’s Summit’s Zero Zone program is about making it as easy and safe as possible to get into a vehicle during these uncertain times. Learn more about these and other specials on their website.